The Generic Man and Comme des Garçons SHIRT have once again joined forces for a collaborative endeavor that sees the two companies counterbalancing one another for a line of shoes highlighting each other's fortes. The clean lines and primary colors of the collection take nuanced cues from modernism and the De Stijl movement's striking graphic shapes, heightening the contrast of each model: the Chuckman, the Slip On, and the Hunting Lo, the latter two being borrowed from the Generic Surplus archives. The stark silhouettes and bold color palette make a direct nod to the sharp yet elegant tailoring of 1970s sportswear while staying true to the minimalist utilitarianism that has become Comme des Garçons SHIRT's tradmark feature.
To celebrate and enhance this unique collaboration with Comme de Garçons SHIRT, The Generic Man enlisted artist and musician Chris Johanson to vocalize the ideals of the footwear collection through a film, which was shot and directed by Aaron Rose of Beautiful Losers fame. In his usual cerebral manner, Johanson waxes about the complexities (and simplicities) of life―the bread and butter for The Generic Man. "Live in the sea of life," he says while painting his bold, primary color abstractions in the background. "It's your trip."